Squeezed To Death

Liquid Death is drink company focused on death and hydration. This is what helped inspire my design. While doing research, I saw Squeezed to death, which inspired the Octopus. Another detail that inspired me was their cartoon mascot. This helped me create a cartoon like octopus. I used vibrant colors while also keeping them settle. When creating the Ads, I wanted to stick to a pirate like theme.

When it came to the merchandise, I wanted it to match the theme but more simple. I wanted it to look more like a stamp style.