For my product, I am doing a Seasonal Starbucks branding. The season chosen was Fall. For the theme, I wanted to stick with something simple, fun and stayed in the fall spirit. This theme is doodles. The designs are ghost and bats. While creating the designs, I messed around with different styles of doodles and stuck with a block color and a stamp style. This means the color makes the shape of the design, and the ghost/bats look like they were stamped on (aren’t lined up but match the shape). For the color, I stuck with the basic fall colors; Orange, black, and white.

When creating these designs I thought of a lot of new styles that have been popular. My audience is more towards coffee lovers and lovers of simple art.